What corporate America is reading – November

By Journal Times staff

Monday, December 8, 2008 6:19 PM CST

800-CEO-READ, a direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best-sellers for November.

1. “The Brand Bubble,” by John Gerzema and Edward Lebar; Jossey-Bass.

2. “Do Your Giving While You Are Living,” by Edie Fraser and Robyn Freedman Spizman; Morgan James Publishing.

3. “Think Big, Act Small,” by Jason Jennings; Portfolio.

4. “The Only Three Questions That Count,” by Ken Fisher; John Wiley & Sons.

5. “The Breakthrough Company: How Everyday Companies Become Extraordinary Performers,” by Keith R. Mcfarland; Crown Business.

6. “How We Lead Matters: Reflections on a Life of Leadership,” by Marilyn Carlson Nelson; McGraw-Hill.

7. “Nudge,” by Richard H. Thaler and Cass R. Sunstein; Yale University Press.

8. “Outliers: The Story of Success,” by Malcolm Gladwell; Little, Brown & Co.

9. “Head, Heart and Guts: How the World’s Best Companies Develop Complete Leaders,” by David L. Dotlich, Ph.D., Peter C. Cairo, Ph.D., and Stephen Rhinesmith; Jossey-Bass.

10. “The Subprime Solution,” by Robert J. Shiller; Princeton University Press.

11. “The Adventures of Johnny Bunko,” by Daniel H. Pink; Riverhead Trade.

12. “Return on Customer: Creating Maximum Value From Your Scarcest Resource,” by Don Peppers, Martha Rogers; Currency.

13. “Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits,” by James F. Parker; Wharton School Publishing.

14. “The Big Switch: Rewiring the World, from Edison to Google,” by Nicholas Carr; W. W. Norton.

15. “Ten Rules for Strategic Innovators: From Idea to Execution,” by Vijay Govindarajan, Chris Trimble; Harvard Business School Press.

16. “The Knack,” by Norm Brodsky and Bo Burlingham; Portfolio.

17. “Reality Check,” by Guy Kawasaki; Portfolio.

18. “Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney,” by Lee Cockerell; Doubleday Business.

19. “The Go-Giver: A Little Story About a Powerful Business Idea,” by Bob Burg and John David Mann; Portfolio.

20. “Reinventing Project Management,” by Aaron J. Shenhar; Harvard Business Press.

21. “Make Money, Not Excuses: Wake Up, Take Charge, and Overcome Your Financial Fears Forever,” by Jean Chatzky; Crown Business.

22. “Encore: Finding Work that Matters...” by Marc Freedman; PublicAffairs.

23. “The Ten Commandments of Financial Happiness,” by Jean Chatzky; Portfolio.

24. “The Future of Work,” by Thomas W. Malone; Harvard Business Press.

25. “Generation Blend,” by R. Salkowitz; John Wiley & Sons.

800-CEO-READ is a division of Milwaukee-based Harry W. Schwartz Bookshops. For complete descriptions of all books, visit http://800ceoread.com.

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