BURR RIDGE, ILL. - Case-New Holland Tuesday announced a reorganization of its construction equipment activities.

In the new organization, CNH will maintain its existing construction brands - Case CE, New Holland Construction and Kobelco - while consolidating internal construction equipment management.

Jim McCullough, currently chief executive officer of Case Construction Equipment, heads the new organization effective immediately. He will report directly to CNH President and CEO Harold Boyanovsky.

McCullough is based in Racine.

A CNH spokesman Tuesday said he could not answer questions about job losses in Racine until Wednesday, when CNH will release its quarterly earnings.

In a news release, CNH said "an unprecedented decline in the global construction equipment market" triggered the reorganization. The goal is to streamline internal operations and cut management costs.

In North America, Europe and Latin America, the new organization will be led by regional managers reporting directly to McCullough. Sales administration, marketing and back-office functions for both construction equipment brands will be centralized within the regions and overseen by McCullough and a small central staff.